If you're a local business owner or service provider, your Google Business Profile (GBP) is one of the most powerful tools to attract customers. When people search for services like “salon near me” or “best courier service in Delhi,” your profile is what shows up on Google Search and Maps. If managed well, it can generate a steady flow of enquiry calls, website visits and walk-ins — even if you don’t run ads.
So how do you manage your Google Business Profile in a way that actually brings in leads? It’s not just about creating a profile and forgetting it. You need to treat it like a digital storefront that needs regular updates, strong content and ongoing attention.
The first and most important step is to keep your business information 100% accurate. Make sure your name, address and phone number (NAP) are correct. If your hours change during holidays or weekends, update them. A mismatch between online information and actual availability can lead to lost trust or missed calls. Also, make sure your contact number is active and answered professionally — many businesses lose leads just because no one picks up.
To increase enquiry calls, you need to be visible. That means completing your profile fully and choosing the right business categories. If you’re a laptop repair company, don’t just select “Electronics Store.” Add categories like “Computer Repair Service,” “Laptop Repair,” or even “MacBook Service Center” if relevant. These categories tell Google what types of searches you should show up in.
Next, focus on adding detailed services and products with local keywords. This is where most businesses miss out. If you offer services like “bridal makeup in Jaipur” or “urgent courier service in Karol Bagh,” add these exact services with proper descriptions and pricing (if possible). Google picks up on these keywords and shows your profile in related searches.
Photos and videos play a huge role in converting visitors into callers. Upload real images of your location, team, products and work samples. If you’re in the food business, add fresh images of your menu and dishes. If you're in event planning, upload videos of your recent events. Customers trust visuals more than words — and Google promotes active profiles with new media.
To boost engagement, use the Google Posts feature to share updates regularly. Post about new offers, seasonal discounts, service announcements, or achievements. These posts appear in your profile and keep it fresh in Google’s eyes. Aim to post at least once a week.
Another way to generate more calls is to turn on the messaging feature. This lets users send you a direct message from your Google profile. But make sure someone actually responds. A fast reply to an inquiry often leads to a phone call or confirmed booking. Also, use the Q&A section wisely — answer common questions yourself before customers ask.
One of the most powerful tools in GBP is reviews. They build trust, improve visibility and influence potential customers. After a successful service or sale, politely ask your customer to leave a review. More importantly, reply to every review — thank people for positive ones and handle negative ones politely and professionally. This shows new visitors that you care about your business and your customers.
If you're serious about lead generation, you should also track your calls and clicks. In the “Insights” section of your profile, Google shows how many people called, visited your website, or asked for directions. You can use this data to understand what’s working and adjust your strategy.
Don’t forget about local keywords. In your service descriptions, photo captions and even your posts, use terms your customers search for. Instead of just “Makeup Artist,” use “Bridal Makeup Artist in Raja Park Jaipur.” These small changes help your profile appear in more relevant local searches.
Lastly, stay consistent and active. Treat your Google Business Profile like a social media platform. The more frequently you update it, the more signals you send to Google that your business is reliable, relevant and ready to serve. Over time, this helps you climb higher in the local pack — the top 3 listings that get the most attention and calls.
By properly managing your Google Business Profile, you’re not just increasing visibility — you’re building trust, answering customer questions and making it easier for people to reach you. Whether you're a salon, a courier company, a lawyer, or a restaurant, this is one of the most effective (and free) tools to turn searches into calls, and calls into customers.
